This article is written for whites who are doing backlinks and about to do backlinks, if you already have a lot of backlink resources, there is no need to read it.
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Since writing the backlink series, I have received many private messages from readers.
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I don't understand anything about external links, how do I start doing it
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If any teacher, can you teach some simple and practical backlink skills?
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I've read all your articles and feel like I've learned a lot, but still don't know how to start
Because I may not have so much energy to answer them one by one in private, but I will collect the readers' questions and then solve them in the form of articles.
Using my limited ability and energy to help more friends who want to understand SEO get started, this is what I want to do.
First of all, we think it is my duty to help you sort out the normal SEO logic.
First of all, it's not an easy way to get you to success, because websites all over the world will want to compete for free traffic, and people abroad have their natural advantage, understand English, and contact Google earlier than we do.
So if we do this with the attitude of wanting to easily and get organic traffic, then your SEO project will end up in vain.
Just because it's hard to compete, doesn't mean we can't do it.
Google SEO = Technical SEO + Off-page SEO + Content
Technical SEO and content, we have talked about it in detail earlier, if you have a small partner, you may wish to take a look at the complete series of SEO and content tips on the site.
Here's an outline of this article, and again, these backlinks are just the beginning, not for every site, and they're not the best.
1 – Web 2.0 backlinks
What is Web 2.0?
Web 2.0 refers to websites that target end users and emphasize user-generated content, ease of use, culture of participation, and interoperability. This is the explanation given by Wikipedia.
And we can popularly understand it as. Like our domestic Sina, Jianshu and other platforms. We can use second-level domains as our blog URLs, and we must have our own space for domain servers, publish our own articles, and add our own links.
The role of Web 2.0
Although the weight of the main domain of this kind of link is generally good, it is generally not recommended to do more. It will be better to use the weight preparation in the early stage. But if you can run a few good platforms, not only can you get the weight of the platform, but you can also bring in a lot of organic traffic. It's still good.
There are generally two approaches
One is to use pseudo-original articles and continue to publish them on major platforms, the advantage of this is that you don't have to spend too much energy on content, you only need to directly use tools to generate it. But if you want to run your account, you'll have to use the second method.
Another is to submit high-quality original content and manage it with care as one of the assets for long-term investment
How to do web 2.0 backlinks
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Register a web 2.0 account (via email)
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Second-level domain names, titles, and descriptions can all be keywords
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To create an About Us and Contact Us page
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Publish content (content is relevant and anchor text link)
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Name a few Web 2.0 blogging platforms
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https://www.blogger.com
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https://wordpress.com
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https://github.com
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https://www.dailymotion.com
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Blogspot.com
2 – Submit the site directory
What is the submission site directory
Simply put, submit the URL of your site to other directory sites to get your backlinks and bring in the corresponding traffic.
Where to submit the website directory
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Google search
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Search directly on Google for keywords: directory submission, directory login, website submission to find many directory websites.
Because there will be a lot of pages searched, you better add your industry. For example, if you do a clothing website, then you can search for Clothing Website Submission
One thing that must be mentioned is that in the past, this method used to do SEO backlinks will have good results, but in recent years, this method is only suitable for some new sites to increase weight. If we look at the search volume trend of keywords in the figure below, we can directly see it. In recent years, many fewer people have searched for these keywords.
View your competitors' catalogs
When we do backlinks, finding backlinks from competitors is always one of our best ways. The tool recommends ahrefs, finds a way, puts a competitor's domain name into the ahrefs search box, clicks Backlinks, and selects One link per domain.
Follow the vine and touch the melon
Many website directories themselves include other website directories, so as long as we find a website directory, we can follow the vine and find out a lot of website directories that can be submitted.
3 – Forums, blog messages
This way is the way most of the whites do external links, as the name implies, is to go to some industry-related websites, forum articles below the comment. Thus attaching its own link.
And such links are usually not particularly good, and most of them come with nofollow links, but if you are a new site, you can also use this way or some links and traffic in the early stage.
The operation method is also very simple, directly in Google with advanced instructions search, allintitle:forum (blog), if you do not understand advanced instructions students can go to see my previous article. After finding the corresponding content, some articles can be left at the bottom of the message, comment.
Secondly, we haven't used Ahrefs' content manager, enter your keywords, then find the corresponding website, and then export it with one click, Backlinks Practice – What backlinks are suitable for new websites
4 – Guest blogs
Posting your own blog to another website for publication, and you can get the corresponding links and referral traffic, this is called guest post. Off-page SEO is covered in detail in the third article.
5 – Exchange backlinks
In the early days of your website, it was difficult for you to find an unfamiliar website and ask him to exchange links for you. So you can only find acquaintances, customers, etc., and let them exchange links for you.
6 – Skyscraper
Many people don't know what skyscrapers mean, we call them Skyscrapers. Simply put, you write a better article than someone else, so that the website that links to that article links to you.
If you don't want to write articles or don't have a lot of energy, this method is definitely not for you
The process is a three-step process
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Find articles in the industry with a lot of backlinks.
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Analyze the strengths and weaknesses of the article and write an article that is the same but better on the topic of this article.
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Find the pages that link to the article, find out the contact information, and send an email communication to get the other person to replace the link to the previous article with yours.
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So the question is, how do we find articles on these sites, or use Ahrefs' Contencs Explorer.
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Enter the target keyword and blog to find the top ranking articles with topics close to your own website. Because the higher the ranking, the more good links are naturally needed.
Then comes the second step. I don't need to say more about that. Again, nothing succeeds easily. If you want to get results in SEO in a short period of time, then we can't help you. If you're doing white hat SEO in a down-to-earth way, we can have more common topics.