Digital Advertising Trends and Realities in 2025
Digital advertising is more competitive than ever and it is about to become even more challenging. Google Ads cost-per-clicks (CPCs) are up 47% in just the last five years. AI-driven ad tools…
Common PPC Errors and Strategies to Overcome Them
PPC is more competitive than ever according to Optimizer, search CPCs are up 22% year on year because it is getting more expensive. If advertisers want to generate ROI from…
How Brands Get Featured in ChatGPT Shopping?
ChatGPT now conducts 1 billion web searches per week, and within some of these searches, it is starting to recommend products. While not all users are enthusiastic about this development,…