A good content subject is at the heart of all content construction. The process of creating it is time-consuming and requires a constant accumulation of good content subjects that users will like to read and like to forward.
If the theme does not work, it is basically a waste of resources and a waste of time, so the output of content, not much help to users will be disappointed. What exactly should be done to have a particularly good selection of content?
I. Where does the body of content come from?
Here are a few ways to help us find the best topics for doing Google SEO writing.
1) Customer feedback
A good topic is also content that users will like. So what do users like, sometimes they may prefer us to help answer some of their questions?
So how do we find out what problems they're having? Customer feedback! So what does it take to get customer feedback?
Step 1: Go to the website.
Step 2: Find the customer feedback section.
Step 3: See what users are talking about, what questions they are asking, and which products they are asking about.
Some companies, however, may not have a feedback section on their website. What to do?
Amazon, eBay, Selling, and Reddit, these channels can also be used. Check the user's reply comments to see what their needs are, and what their pain points are.
2) Search for competitors
Searching for competitors is actually something you can start with in many places, such as YouTube.
Step 1: Search for a competitor on YouTube, go to the homepage and click on the video button.
Step 2: Select the most popular videos.
Step 3: Look at what the video content topic is and look at the user comments.
After looking at the competitor's content and the feedback from their users' comments, find some content that we find more useful. But this is not enough, there are ways to dig deeper into the content.
II. What needs to be dug deeper are the following points.
1) What are the trends?
To ensure that the topic is based on the right keywords, first search Google trends for a few keywords to compare.
Step 1: Click directly onto the search page.
Step 2: Enter the few keywords you want to compare and the results will come up below.
2) What is gaining links?
For this, we recommend a tool called Open Site Explore.
Just type in your competitor's URL and he will give you a range of information, including which pages are getting the most outbound links, who is providing the outbound links, etc.
3) Which keywords are getting the most traffic?
Search competitors on Similar Web to see which keywords get the most traffic and which of their sites mention them the most.