Seo copywriting is a very important part of the Google SEO process, distinguishing it from other advertising copy, SEO copywriting sometimes doesn't seem to need to look so cool, but that doesn't mean that SEO copywriting is the same as crude plagiarism spliced from the Internet garbage.
Through quality SEO copywriting output, you can largely assist in improving the ranking of your target keywords and conversion rate of your website, especially in these years, the quality of the article content is taking up more and more weight in Google SEO rankings.
How to create SEO content, each team's work habits may be different, here to share a few effective tips, I hope you can have reference value.
Google Seo Copywriting Guide: Mastering The Skills To Rely On Articles Can Also Open The Traffic Pool
1. Guess the purpose of the reader search keywords
This point has a special article chat, here for the integrity of the article simply repeat. The so-called purpose of the reader's search is the user's search intent. For example, the user's intention to search for a word may be to buy something or may just want to understand a specific piece of information or to get the answer to a specific question. Then according to the different needs, the form of the content we produce should be different, rather than outputting long articles for all keywords.
From the point of view of Google SEO, there is no theory to support the view that the longer the content length is good for ranking. What users need is what is popular, and sometimes perhaps short, concise content is more popular than smelly and long content.
2. The ASMR formula for content creation
Doing so many years of SEO we should clearly understand that the user's patience to read content is not high, or rather, with the increase in user access to information channels, spending less and less patience on a piece of content.
It is a good way to create content using the ASMR formula.
A (Annotion): For longer content add notes at the appropriate location, and focus on keyword markers, which is conducive to customers jumping to read and understand the full content.
S (Short): use shorter sentences and paragraph layout as much as possible, especially now most of the reading devices are mobile devices, too long sentences or paragraphs will make the whole screen full of text, and its impacts the reading experience.
M (Multimedia): When necessary, use videos and pictures to assist the user's understanding, but note that it is necessary to say here, rather than insert some irrelevant pictures in the article.
R (Read): Rarely will there be a draft of the text, after writing the article read it a few times, and often can find a lot of places to improve and optimize.
3. PAS three-paragraph content is not out of date
PAS is a very typical three-paragraph content form, that is, throw out the problem, give reasons, and finally, put forward your point of view or program.
Now many SEO copywriters seem to disdain using this form to write articles, but whether from our test data or actual user feelings, this form of article structure is very clear and high user experience. A variation of the three-paragraph content is to give the cause of the problem at the beginning, the middle to explain the point of view at the end to give a summary, just like this article, relatively speaking, is also relatively concise.
4. The use of the article page directory
Because it involves both domestic SEO and Google SEO, an advantage is that there can be a lot of domestic and foreign horizontal comparison data.
From the observation, domestic users are not too sensitive to the use of the article directory, or the acceptance is not that high. But the acceptance of foreign users is relatively high, if you are doing Google SEO, the article is longer when you can consider adding a navigation directory to the page.
5. The title of the "skills" dialectical use
First of all, the appropriate use of a little "trick" in the title can indeed improve the click-through rate of the content, but we do not advocate the evolution of this behaviour into a "title party". In SEO copywriting does not have full control of the premise, a simple and intuitive title is more suitable for you.
For example, the title of this article can be "Google SEO copywriting: practical tips to improve quality and ranking" or "Google SEO copywriting tutorial: fast ranking tools". But there is no hard and fast rule as to which of the two titles is better.
The use of numbers: also with this article, for example, the title can be written as "7 practical tips to improve Google SEO copywriting", this specific data use of the title writing method foreigners seem to like, domestic users because of the massive abuse of self-media is now not very cold.
The title is very understandable, pull on a celebrity, institution, and writings to your stand, such as "Google algorithm engineer advocate content writing skills to share", of course, this is an example, the premise is to use as much as possible to comply with the principle of "honesty", to avoid backlash. Avoid being backfired.
6. The content of the "inverted pyramid" structure
Many foreign SEO blogs, including some of the platform's official statements, have said this, and some of the official training courses in the domestic self-media platform also have mentioned this.
The layout of the content should be the key content front, secondary focus or explanatory content back, showing the "inverted pyramid" form. The advantage is that users can open the "high content" content first, and then read the content if they are interested.
7. "Subculture" is a huge traffic pool
"Subculture" refers to a specific or vertical field of an internal existence, unique culture. Compared to mainstream culture, "subculture" is much smaller, but the sense of belonging is very strong.
For example, if you are not in a certain "rice circle", it is difficult to make a "rice circle" business. Or if you don't understand the "second yuan", no matter how you disguise yourself to send out soft articles, you will be easily identified by the "second yuan" and kick you out.
A long time ago, I tested the domestic HuWu platform, which is a channel where "subculture" is particularly obvious. When you get to know it well and blend in, the flow is simply too easy. The same is true abroad, some groups on Facebook, you do not integrate into it simply do not work, once you master their cultural attributes, you also master the group's traffic code.