SEO optimization of a website is mainly the process of making internal and external adjustments to a website in order to improve its natural ranking in search engines for keywords. It is a complex, long-term and multi-dimensional work. In the Internet era, content is king. Today, Firecat is here to answer the question of how to optimize the content for SEO. The optimization of content is carried out in the following five main areas:
1 – The title
The title refers to the search results page appears in the first line of each search result title. So how should we optimize the title? The main two aspects can be considered from the following:
1. containing keywords: the title should contain the page core keywords (the most important keywords) or keywords related to it.
2. Power words that attract people's attention: for example, the 5 most effective development software, the top 10 notes on building a website, etc. People are usually sensitive to numbers, so when they see a list of articles, they will be curious to click in; the other is the most XX, best, top… The other is the most XX, best, top… etc. This kind of "compared with other, I am the best", with a strong persuasive power, but also can cause people curiosity words.
2 – Keyword optimization
In addition to the above mentioned in the title to contain the core keywords, at the same time in the article you should also be reasonable layout of your keywords. Because the early years of SEO often appear in the article blindly stacked the same keywords, resulting in a lot of articles to reduce the readability (read not smooth) of the phenomenon, and then Google slowly updated its algorithm. Now the pile of keywords is a deduction of SEO, it is best to use keywords naturally, you can also use synonyms to replace the core keywords.
3 – Internal links
Internal link optimization is your article to have links to other related articles on your website or home page links, the formation of links to each other, a relationship of mutual attraction. It is best not to have "island pages" in the website, that is, what links are not on the page, so that the traffic will be very closed, is very unfavorable. Therefore, you can try to optimize the site by forming links from tweets to tweets, tweets to video numbers, and video numbers to public numbers to make the content more integrated. Also, internal linking is an effective way to keep visitors on your site for a long time. The longer a person stays on your website, the more it will add to your SEO.
4 – External links
The information on a website is inevitably not comprehensive and does not meet all the user needs, so external links play a role in passing on the corresponding needs and recommendations at this point. Linking up the pages that can solve the problem of demand, acting as a supplement to the information, will make the website more humane, and the experience will be higher, and the number of users will naturally be more.
In fact, doing SEO is a long-term process of continuous attempts to optimize, to achieve the top three rankings, at least five major steps Choose the right keywords → create content → SEO optimization of content → share content to get the initial traffic → late adjustment and optimization.