Do you need to check the number of website visitors to any website (including your own)? By checking website traffic, you can see how effective your website is and how it compares to your competitors.
In this article, we will show you how to check the website traffic of any website using various online tools.
Why should I check website traffic?
By checking your website statistics, you can easily see how your website is performing.
Your website traffic data will show you where visits are coming from, how visitors are interacting with your website and effective digital marketing strategies.
If you want to get more email subscribers, sales from your e-commerce platform or increase overall traffic, then you need to check your website statistics and analytics regularly.
By tracking the number of visitors to your website, you will know how your website is currently doing and what you can do to improve it.
Why should I check my competitor's website traffic?
Analyzing your competitor's website traffic statistics can reveal a lot of useful information, such as
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Which pages and posts are driving the most traffic to your competitor's site
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Which keywords your competitors are ranking for
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Which channels are driving the most traffic to them
All of this information can be used to improve your content marketing strategy, link building, keyword research process, etc.
By understanding what is driving the most traffic to your competition, you can target those same keywords and topics to generate more traffic to your site.
The best tool to check the traffic of any website (including competitors)
There are many free paid traffic checking tools available to you. Each one has unique features that make them stand out.
Most experts use multiple tools to check the website traffic estimates of their competitors. We always recommend our readers to try at least two different tools to analyze web traffic statistics.
By using a variety of tools, you will be able to fill in the gaps and get more accurate traffic statistics for any website.
As your WordPress site and budget grows, you can invest in multiple tools to gain more insights and capture the market. Let's take a look at the best tools for checking website traffic.
1. SEMRush
SEMRush is an all-in-one traffic analysis and competitive research tool. It is the best tool to analyze and monitor the traffic of any website. We can use this tool to do keyword research, track keyword rankings, etc.
After entering your competitor's URL, you will get a detailed breakdown of your competitor's total traffic. You will be able to see important website metrics such as monthly visits over a period of time, visits by country/region, keywords that bring them the most visits, etc.
The "Traffic Analysis" tab gives you the number of uniquely identified visitors, the total number of visits, the average duration of visits, the overall number of views and the bounce rate of the site. This function is just like investigating your competitors' Google Analytics accounts.
Another excellent feature is called Bulk Traffic Analysis, which allows you to analyze the traffic levels of multiple competitors at once. Depending on your pricing plan, you can compare up to 200 websites. This gives you a comprehensive view of your market segment, the most visited sites and any access opportunities you can take.
You will also find detailed traffic analysis reports that will give you information such as which sites send the most referral traffic, which pages on the site are the most valuable, and which locations bring the most traffic.
You can take advantage of a 14-day trial or a limited free plan that gives you access to basic site data. If you need full reporting, then the premium plan starts at $119.95 per month and gives you full access to your competitors' traffic sources, rankings, social media, and more.
2. SimilarWeb
SimilarWeb is an online website traffic checker that gives you a general idea of your competitors' traffic and which channels are most valuable. You can get not only search traffic, but also a detailed report on the entire traffic strategy of your website. After running the site through the tool, you will get a breakdown of the overall traffic, including a country/region report.
You will get engagement metrics such as bounce rate, number of pages viewed per visit, average visit duration and popular traffic sources for the site. In addition to natural search traffic, you will also discover which paid keywords drive traffic to the site, which social channels are most valuable, and the display ad networks that the site uses to make money.
Finally, you will get a detailed breakdown of the site's audience, which other sites they are interested in, the most recommended sites, and a list of competitor sites for your further research. The free version of the tool provides you with useful traffic data. If more detailed reporting is required, then you can create an enterprise account with custom pricing.
3. Google Search Console
Google Search Console is a free tool provided by Google that allows you to analyze search engine traffic. The tool provides you with a complete picture of how search engines view your website.
It shows the number of displays, the number of clicks, the click-through rate and the average ranking of your keywords in the search engines. This helps you understand the keywords to rank for and the search volume they are bringing in. This information can help you to increase your traffic.
For example, if you find yourself ranking in the 11th position (second page), you can optimize your blog post to try to move it to the first page of search results. You can also see which pages are indexed, if there are any errors, etc. Once you have added your website to Google Search Console, you can start viewing the website data. The easiest way to do this is to associate your Google Search Console account with All in One SEO.
You can also use the MonsterInsights tool mentioned below to view keyword rankings within the WordPress admin dashboard using Google Search Console data.
4. Ubersuggest
Ubersuggest is a free premium tool from Neil Patel that provides a lot of useful data on website visits. It is easy to use and has an interface built for beginners. If you have never done keyword research or traffic analysis before, this tool will make it incredibly easy.
The traffic analyzer feature gives you a detailed look at your competitors' traffic over time, the keywords that bring in the most traffic, and the most popular pages on your site.
All you have to do is enter the URL of the site you want to analyze and click "Search".
"The Traffic Overview page provides you with the total number of natural keywords the site ranks for, the monthly natural traffic, domain authority and the total number of backlinks.
You can also drill down into each section of the traffic report. For example, you can expand the "Home" results to get a breakdown of each published page on the site and its estimated monthly traffic. The results also provide you with an estimated number of backlinks, as well as the number of Facebook and Pinterest shares. The data provides you with a general overview of what you need to do to outperform that page in the SERPs.
The free version of the tool gives you access to the last 3 months of data. The premium plan starts at $29 per month, making it one of the cheapest tools on this list.
5. Serpstat
Serpstat offers a variety of different SEO tools. What started out as a simple keyword research tool has evolved into an all-in-one website analysis tool. Even though it has many features, it is still very easy to use. Simply enter the URL and the tool will generate traffic reports.
There are traffic checking features as well as backlink analysis, site audit and ranking tracking tools. The traffic analysis feature provides you with a variety of useful site data, including natural and paid keywords that drive traffic, the average number of visitors the site gets per month, and the most visited pages. You will also find trending information, so you can see how your site ranks, how much traffic and keywords are working over time.
The free version of the tool gives you access to a portion of the total data in the domain. The premium plan starts at $69 per month and gives you access to all the data provided by the tool.
6. Ahrefs
Ahrefs is one of the most popular SEO tools on the market, trusted by brands like Netflix, Uber and Facebook. It can help you understand how much traffic your competitors are getting and why they rank so high.
Ahrefs crawls the web over 6 billion pages a day and has over 200 million sites in its index. It contains a lot of data, but this provides you with actionable insights that can help you outperform your competitors and get more traffic. The interface is very simple and user-friendly. Simply enter the website URL in the search field and the tool will pull all available website information.
The search overview report gives you an overview of the natural search traffic your site receives, domain authority, top competitors, etc.
You can filter the report to see traffic statistics for the current year, the last 30 days, or all time. It's easy to filter and find the metrics you're looking for on your site, even with the large amount of data that exists. Keep in mind that the traffic data only shows natural search data and not other sources (such as social media).
There is a 7-day trial for $7, after that the plan is $99 per month. it's surprisingly expensive considering the amount of data you can access.
7. MonsterInsights
If you want to analyze your website's traffic, then the only tool you should use is Google Analytics. However, it can be difficult to set up Google Analytics and analyze your own data alone. We recommend using MonsterInsights, which is the best Google Analytics plugin for WordPress and has been used by over 3 million websites, including Microsoft, Yelp, PlayStation and more.
It allows you to easily set up Google Analytics in WordPress and view traffic data directly in the WordPress dashboard.
You will be able to see the posts, pages, landing pages, home page visits, etc. that are working best. This helps you understand user behavior and makes growing your WordPress blog much easier.
Final thoughts on how to check your website traffic
You can use various tools to check your website traffic and your competitor's website traffic. Checking your competitors' traffic will provide you with insights about your market and what you can do to get more traffic. Meanwhile, monitoring your own website traffic will show you if SEO, social media and other traffic generation strategies are working.
The best way to check your own website traffic is to use MonsterInsights, which allows you to view your website traffic data directly in your WordPress dashboard with just a few clicks.
If your goal is to do in-depth competitor research and you want to see the number of visitors on any website, then SEMRush is the first choice. Not only will it provide you with accurate traffic data, but it is one of the best SEO tools on the market.
We hope this article has helped you learn how to check website traffic on any website. You may also want to take a look at our ultimate WordPress SEO guide.