SEO content writing is the basis of network marketing operations, how to write content suitable for network marketing, the following 11 suggestions of the editor, I hope to help you,
1. Keyword research is the foundation of the content
It all starts with keyword research. SEO keyword setting requires mastery of certain skills, the correct keyword selection can play a just right role in promotion, attract users to visit the corresponding website. Improper keyword selection will not only have no effect but will lead to a decrease in the weight and ranking of the website.
2. Focus on long-tail words
Long-tailed, low-month search volume keywords, accumulated into more, can also bring considerable traffic to the website, and the conversion rate of long-tail words is higher.
3. Add keywords to the title
The higher the position of the keyword in the title, the better, the total length remains within 60 characters, and if it is too long, it will not show all in the search results of the page.
4. Heading skills
For an article, the first thing the customer sees is the title, which will largely determine whether the user will click in, to understand the user's needs, you can solve the user's doubts. Users will naturally click in to see it.
5. Picture Alt file
Images play a very important role in network optimization and promotion. We are using the very efficient image alt field to optimize. When the image fails to load, the text information contained in the alt field will replace the image, which will be used by search engines. In general, the more the alt field is in line with the content described by the image, the better the effect, so we can deliberately place some keywords in it, but never put keywords that are not related to the image. This is an optimization method for search engines.
6. Links within the station
The importance of intra-site links is no less than that of external links, and connecting the various pages in the site through internal links can allow Baidu to crawl and include your website content more quickly and comprehensively; It is also possible to purposefully transmit weights and traffic to key pages to improve rankings.
7. Outbound Connections
Many people have a cognitive misunderstanding that outbound links will affect the ranking and loss weight of their websites. In fact, it is still recommended to give links from your website, especially links to high-weighted, high-quality, and professional content, because you can give users more high-quality content as a reference and improve the reading experience.
8. Use bullets
Common black dot bullets will automatically increase the spacing between lines, attract the user's attention, make the article more organized, more logical, and also tell the search engine that these contents are relatively important.
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· Newsletter
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· Guest Blogging
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· Facebook
9. Use simple language
Unless your target user is a professional and needs to use professional words to express, most people's reading comprehension ability is still biased, because now the Internet is very rich in various media content forms, audio, video, pictures, etc., resulting in people's understanding of text is getting worse and worse.
Twitter's previous character limit of 140 per piece of content has now doubled to 280, but the way people express it has remained largely unchanged, with a 2018 report stating that the average character for most Twitters was 33, with only 12 percent exceeding 140 characters and less than 1 percent reaching the 280-character limit.
So when we write content, don't use long sentences and too much grammar. Simple, direct, flat and straightforward, grasp the key content to express clearly
10. The content is diverse
In a piece of content, try to use a variety of content forms to express, such as adding pictures, videos, charts, celebrity quotes, etc., which can improve the user's reading experience, give readers more reading pleasure, if an article is full of text, it will be very boring.
11. Develop a content release plan
Try to publish new content consistently and steadily, especially for new websites. The release of new content here also includes the update of old content to ensure that your website continues to have content updates. Update frequency their own control, one a day is good, one a week can also be, but do not intermittently update, such as this time the material is more abundant, every day, continuously updated for more than ten days, but the material is not enough, the middle is broken, and then more than a month later, and then start to send again, this way is not conducive to SEO optimization.
If you can maintain a stable update frequency, Baidu Spider will regularly visit your website to timely include new content and other changes in the site to improve optimization efficiency.
At the same time, for users, you will publish new content every once in a while, guide users to cultivate reading habits, visit your website regularly, produce reading stickiness, and if you suddenly break off, it will also lead to the loss of most of the old users.